Management Team

President & CEO

Trent Peugh

Trent Peugh joined irth Solutions in 1999 and currently serves as President & CEO. Trent brings extensive industry experience in diverse roles from Sales, Marketing, IT to Business Development. He understands the needs of people and organizations within the utility and energy industries and works with them to provide solutions to meet those needs. Prior to joining irth Solutions, Trent served in various management roles at Drug Emporium and Lexon Corporation, and holds a B.S. degree in Business Administration from Bowling Green State University.

Chief Technology Officer

Rod Ball

Since joining irth Solutions in 1996, Rod Ball has been instrumental in defining best practices in development and has been a key leader in the design, development and testing of our solutions. Rod and his team are responsible for the creation of all irth Solutions products and works closely with irth Solutions staff and customers to ensure the products deliver required functionality. Rod holds several industry certifications and has a B.S. degree in Software Engineering from The Ohio State University.

Chief Financial Officer

Joe Pardi

Joe Pardi joined irth Solutions in October 2017. He is a proven, high-impact leader in the software industry with expertise in SaaS metrics and financial modeling. His passion for SaaS companies drives his focus on operational excellence, fiscal responsibility, and long-term growth. Prior to joining irth Solutions, Joe served as the Finance Director for Astute Solutions, where he led the Finance, Legal, and Sales Operations teams by linking high-level strategy with operational execution. Joe holds an MBA from Otterbein University and a B.S. degree in Finance from The Max M. Fisher College of Business at The Ohio State University.

Vice President Sales, Oil and Gas

Asim Tareen

Asim Tareen is responsible for driving sales for irth Solutions, with a focus on growing the company’s enterprise business within Energy sector. Asim brings to the position a successful track record of more than 18 years that includes high-profile leadership positions and recognized sales achievements in a variety of industries including oil and gas. Prior to joining irth Solutions, Asim led sales teams at Gemalto and Oracle, where he nurtured key relationships and formed strategic partnerships that led to significant revenue growth. Asim earned a B.S. degree in Business Administration from University of Georgia.

Vice President Sales, Utility, Telecom and Contract Locating

Matt Fragale

Matt Fragale joined irth Solutions in 2016. He brings over 11 years of experience in Customer Service, Sales and Management. Since joining irth Solutions, Matt has held multiple sales roles including Sales Development, Customer Success, Account Executive and currently Vice President of Sales. Matt conveys exceptional leadership and industry knowledge along with a proven track record achieved by embracing the core values of integrity, innovation, and growth. Prior to joining irth Solutions, Matt served as General Manager for Verizon Wireless, where he led Operations, Customer Service and Sales. Matt earned a B.A. degree from the University of Findlay, with a double major in Liberal Arts and Business Management.

Senior Vice President, Sales and Marketing

Maria Routh

Maria Routh joined irth Solutions in 2020. As Senior Vice President of Sales and Marketing, Maria is responsible for driving the strategy & execution of irth Solutions' revenue growth, as well as irth Solutions’ brand strategy. She brings over a decade of experience in leadership at SaaS organizations, including SiteHawk and ServiceSource. She has a proven track record in developing and growing optimized Sales structures, processes and systems that scale. Maria is a proud Tennessee Volunteer, with a B.A. degree in Business & Communications.

Learn More about the UtiliSphere Platform for Asset Protection & Workforce Management.

Irth Solutions

About irth Solutions

irth Solutions is the leading provider cloud-based solutions for asset protection, mobile workforce management, 811 ticket management and no-code app creation. UtiliSphere reduces risk and maximizes business growth and by protecting mission-critical business assets and optimizing the performance of people and the work they do. Our software helps organizations manage and reduce risk, decreases costs, increase revenue opportunities and ensure regulatory compliance. For decades, our solutions have helped hundreds of customers execute the work that is most important to their success. irth Solutions is headquartered in Columbus, Ohio.

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